DOLE FOODS IS BRINGING props along for this field trip. Next month Dole begins a three-market run for Five a Day the Color Way, a theatre production that

Last month in Pushing the Envelope: Bob slept with Elise, only to find out that she's his half sister and the heiress to a list brokerage empire. Frank

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

Most convenience-store shoppers are going somewhere else. Sure, two-thirds of Americans visit a c-store every month. It's the country's fastest-growing

When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still

It's dark. It's quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained.

We ran a story last month about some research that our sister magazine direct conducted with Yankelovich Partners to see how people feel about direct

Tough economic times didn't dim the caliber of entries for this year's PRO Awards. In fact, tight purse strings may have upped the ante for solid, strategic

More than 70 percent of purchase decisions are made in the store. If you're involved in marketing in any capacity, you probably already knew that. The

Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison's The Bluest