Pokmon USA, Inc. and Wendy's kick off a five-week national kids' meal program on Monday. Kids can collect five different Pokmon toys, each with a set

An article that ran in last week's Direct Newsline described Dale A. Petroskey, president of the National Baseball Hall of Fame and Museum, as having

IT WAS THE DANCING THAT CLINCHED IT. When Allied Domecq convened its worldwide work session on Malibu Rum last fall in London, it was the first time many

Spot on I meant to send this email to you last month when I first saw your goals for the magazine. I'm a seven-year reader of PROMO magazine and have

Retail accounts will soon be swimming in an array of promotions for Disney/Pixar's "Finding Nemo" CGI film about two clownfish separated in the Great

Burger King Corp. on Monday announced its new lineup of advertising and promotions agencies. As a part the change, BK has dropped DraftWorldwide for promotions,

Burger King Corp. on Monday announced its new lineup of advertising and promotions agencies. As a part the change, BK has dropped DraftWorldwide for promotions,

When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO

Sometimes, it's beauty before brains. Miller Brewing Co. and Coca-Cola Co. have both used packaging redesigns to set marketing strategy to reinvigorate

Fashion's foe has always been fickle consumers. Just when an apparel brand has pinpointed the latest craze, chic shoppers move on. After two years of