CMO of game developer Scopely says performance marketing is about more than mathematics.

CM Weekly October 10, 2021 We launched a brand new recognition program at Chief Marketer this week that we are thrilled to share with you: our first annual Top Women in Marketing Awards, celebrating the contributions and impact of women in marketing. It’s a well-deserved shout out to the women among us who hustle from…

Three ways brands can tackle privacy-first marketing and win out in the end.

CM Weekly October 3, 2021 Customer service technology is a critical software priority for 2021, according to a recent survey of global software decision-makers from Forrester Analytics. But the pandemic has shed light on the extent to which these digital channels, which have become increasingly important for remote customer service operations, are not seamlessly integrated across companies.…

CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.

Examples of brands leveraging QR codes with success.

CM Weekly September 24, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

CM Weekly September 19, 2021 When it comes to telling more inclusive stories, there simply are no shortcuts. For brands to hit the mark, they must listen to audiences proactively and with genuine curiosity. It’s one key takeaway from a conversation with Amazon Prime Video & Studios Global CMO Ukonwa Ojo, who spoke at the…

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.