CM Weekly October 31, 2021 It’s not every day that you can take home an artwork valued at $30,000 simply because you enjoyed it more than everyone else did. But thanks to an unusual art experience designed by Bombay Sapphire earlier this month, the only currency accepted at this particular auction was a bidder’s emotional…
How subscription programs can improve the customer experience.
Taking the pulse of marketers on the value--and impact--of integrated marketing and engagement strategies
Learn how leading B2B brands are using ABM strategies to reach the right decision makers in key accounts to increase marketing ROI
CM Weekly October 24, 2021 Old Spice released the latest installment of its playful “Men Have Skin Too” commercials this week. And this time, it’s providing an outlet for women to “come clean” about stealing their significant others’ products. For a limited time, consumers who purchase a product from its Fresher Collection will get another…
Findings, consumer expectations and concerns about the holiday shopping season.
SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.
FREE ON DEMAND WEBINAR When properly applied, accurate and actionable data drive brand share growth and accelerated marketing outcomes. This executive dialog will provide insights and advice for marketing executives seeking to improve results within a data driven organization. Our panel of senior marketing leaders will share how they see data impacting marketing results now…
FREE ON DEMAND WEBINAR - Join Chief Marketer and Blackhawk and learn how to overhaul your customer acquisition, retention, and loyalty strategy for 2022 and beyond.
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.