Search Results for: storytelling

Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.

Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

This infographic by The Content Marketing Institute outlines 7 steps to follow to develop great content through storytelling.

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

Vine, Twitter’s video-sharing mobile app, gives users a simple and amusing way to capture, edit and share six-second videos. If six seconds sounds like an insufficient amount of time for any kind of meaningful storytelling, just remember what 140-character strings of text have done to the world. For marketers, Vine offers a number of benefits, […]