Search Results for: storytelling

What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?

This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.

On the court, the NCAA’s Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to the NCAA Tournament.

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.

Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.

Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.

Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.