New names rise to the top of the rankings, some on the strength of their campaign work, others through steady growth.

There's a strong family resemblance between AMP and its sister 360 Youth. AMP execs want to change that—and hang out with an older crowd.

The wind shifted for Draft last year. The agency aspired to more strategy work, so it formed a Concept Group of non-promo pros to foment ideas, beefed

Most catalogers have long used source codes to determine the success of the lists they've rented. Codes indicating the source of the recipient are printed

It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message.

OLD NAVY: San Francisco, named Deutsch, Los Angeles, to handle its $181 million advertising account. Deutsch is first agency of record for the Gap division,

Cycling and running apparel manufacturer Pearl Izumi will give consumers who buy a pair of 2004 Pearl Izumi running or cycling shoes a free Pearl Izumi

I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I'd decided to

Spending by promotion marketers dropped for the past two years, but specialty printers began to see the light in 2003 as revenues rose by 5% to $5.9 billion,

With an estimated monthly audience of 51 million people, Internet Broadcasting reaches an affluent audience, with 50% living in households with an annual