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For the first time in The Globes’ six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in

Momentum Worldwide has absorbed sister shop World Creative Group, bringing its two principals and 13 creative staffers to the promotion agency.

Classic Media has kicked off a multi-million dollar marketing campaign to back the holiday release of The Legend of Frosty the Snowman on DVD and VHS.

Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.

Jim Holbrook is leaving Zipatoni to become the CEO of EMAK Worldwide next week.

SUSANNE LYONS IS PREPARING FOR THE OLYMPICS with a different team this time around. The Winter Games in Torino, Italy will be Lyons’ second Olympics as

Sony Pictures Consumer Products is backing the upcoming release of Zathura: A Space Adventure with a team of licensees and an online sweepstakes with Discovery Channel Stores for a chance to win a grand-prize trip to space camp. Licensees are already in …

(Direct Newsline)— to people who have abandoned their shopping carts can recover up to 25% of lost sales. That was one of the more eye-popping tidbits in the presentation 31 Ways to Boost Cataloger Web Sales by 20% given by Michael Abney and Jennifer …

E-mails to people who have abandoned their shopping carts can recover up to 25% of lost sales.

Marketing regulation is focused on consumption whether food marketers continue with self-regulation or legislators impose new restrictions. But that’s