In our August issue I decried the lack of direct response-themed entertainment on television. (I still think “Everybody Loves Lillian Vernon” would be a great show.) The new programming season has started — and sadly, Hollywood executives continue to ...

What retailer has sold the most copies of Ray Charles' final CD, Genius Loves Company? Starbucks. Surprised? That's just one of the marketing gems you

Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called

The new programming season has started—and sadly, Hollywood executives continue to think viewers are more interested in lawyers, doctors and forensic specialists than list brokers, database managers and copywriters. Fools.

Equity Marketing changed its corporate name this month to reflect its global growth and disparate marketing services. Now called EMAK Worldwide, the Los Angeles-based agency touts marketing services beyond its flagship premiums business. EMAK continues ...

Marketers' high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own

STUNTS ARE IN Blind dates on a billboard; an airplane replicated in a SoHo storefront; a costumed pirate skydiving into a street festival. Promotion has

ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe's message. Then on-the-street marketing joined the

Once upon a time, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe's message. Then on-the-street marketing joined the

WOMEN ARE DRIVING the growth of online shopping. Last year, women accounted for 52% of online buyers 18.9 million of the total 36.5 million U.S. shoppers