Search Results for: pop up shop

E-mails to people who have abandoned their shopping carts can recover up to 25% of lost sales.

Marketing regulation is focused on consumption whether food marketers continue with self-regulation or legislators impose new restrictions. But that’s

The National Hockey League reached a tentative agreement with its players’ association July 13 that puts players back on the ice after a 301-day lockout

There really is an equation to calculate both hardcore return on investment and softer brand equity. It’s just a different equation for every campaign.

From Congress to cardholders, everyone is up in arms about recent thefts of personal data from merchants, credit card processors and other data aggregators. The latest hack-and-grab crime wave began in February with the revelation that fraudsters scammed 100,000 accounts from ChoicePoint inc. and culminated—one hopes—in June with the discovery of a potential 40-million card cyberheist from a third-party processor for Visa, MasterCard and others.

Craig Ridenhour’s business start-up began small, with conversations in a Phoenix doctor’s office seven years ago. But it took a turn for the big time in June when StairCycle Innovations was named winner of the Yahoo! Search Marketing “Think Big” contest for small entrepreneurs. Between national press interviews, photo ops in Times Square with Sir Richard Branson– who judged the final round of contestants picked from 8,000 applicants– and the award of 10 million free ad impressions across the Yahoo! network, “It was the craziest day of my life, and the best,” says Ridenhour.

TiVo has introduced a new interactive technology that allows advertisers to place custom branded tags in its commercials, replacing the generic ad tags previously used by advertising clients. New TiVo technology allows a brand message to be seen, even …

As the Online advertising industry grows dramatically and we see continuing articles of projections and growth, the question is are you aware of the immense changes that are occurring simultaneously at a pace almost to fast to track?

To help generate additional buzz around the much-anticipated summer film Charlie and the Chocolate Factory, promotional partners are lining up to support the Warner Bros. Pictures release. More than seven brands, including QSRs and consumer package …

Newcastle Brown Ale is out with a sweepstakes offering up a home entertainment system and a Beverly Hills shopping spree. The Best of Both Words sweeps, which begins Aug. 15 and ends Oct. 31, is being touted via in-store P-O-P and at NewcastleBrown.com. …