Search Results for: pop up shop

  • Sweet Spot

    Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively small brand, it needed visibility to take on share leaders like Starburst and Skittles.

  • Kefta Delivers Targeted Banners, Pop-ups, E-mail, Web Pages

    Online marketing and advertising technology concern Kefta is expected today to unveil a dynamic ad-targeting package that allows marketers to deliver pitches across multiple online channels based on people’s behavior.

  • 8bestsites.com – Robbing Peter to pay Paul

    More often than not, the topics for publication come together at the last minute. Occasionally, the topic might exist beforehand, although that still doesn’t guarantee it being written before the last minute. This week’s topic falls under…

  • Agencies

    Loose Cannon: In Praise of Wretched Excess

    The rich are not like you and me: They have more loyalty program points.

    The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of ‘em.

    That’s 5 million points, mostly amassed in a 12-month period. Mercifully, that doesn’t necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like one’s local supermarket.

  • Unilever Challenges Hispanic Chefs

    Ten Unilever brands are challenging Hispanic consumers to a cook-off in Unilever’s biggest-ever Hispanic campaign. The competition, Desafio del Sabor (The

  • Higher Gear

    Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference

  • Less is More

    Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell

  • Interactive Marketing Awards

    Best Overall G6’s smallest-screen debut revved dealer traffic and brand image, taking our top prize and best SMS/MMS campaign Six months after Pontiac’s

  • Folding or Holding?

    With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers

  • Pitch Sisters

    Pitch teams from Seismicom and Edelman kept running into each other in client hallways during reviews, so they decided to make it formal. The two agencies