The American Dairy Association and National Dairy Council will play out a Super Bowl promo for its ongoing 3-A-Day campaign. The Super Bowl XXXIX 3-For-All retail promo centers on a self-liquidating offer for a football-shaped cheese board with the logo ...
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks
While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and...
Marketing in America is adrift today. Over ninety percent of all new products launched are not on the shelf two years later. Manufacturers are scrambling
WHAT RETAILER has sold the most copies of Ray Charles' final CD, Genius Loves Company? Starbucks. Surprised? That's just one of the marketing gems you
WPP Group's promotion agencies are more likely to collaborate than merge as WPP completes its $1.52 billion purchase of Grey Global Group. The acquisition,
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called
For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe