Search Results for: storytelling

We all know the numbers for video viewing are insane: billions! Is your video marketing up to speed?

Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.

Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.

Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.

Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Steve Olenski at Forbes.com lays out six tips to get your brand event up and running smoothly with plenty of attendees.

Although digital and brand are permanently joined at the hip, mending your website woes won’t solve all your problems.

Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.