Search Results for: pop up shop

When I signed on here at PROMO almost four years ago, I made a round of visits with analysts and agency leaders around the country. Not surprisingly for

Baskin-Robbins’ is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.

Last fall, The Marketing Arm’s founder and CEO Ray Clark took 30 of the shop’s key leaders to Los Angeles for a retreat. The goal was to hash out what

Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don’t count online jewelry retailer Ice.com among the pussy-footers. The Montreal-based e-commerce site has not one but three blogs up and running and linked to its Web pages.

Masterfoods is wielding its checkbook more strategically these days. The candy and food giant has been shifting funds from trade to consumer marketing

Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively

7-Eleven is serving up Pizza and a Movie this summer to tout its fresh foods, especially the just-launched P’EatZZa Sandwich. The chain’s two May-June

Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively small brand, it needed visibility to take on share leaders like Starburst and Skittles.

Online marketing and advertising technology concern Kefta is expected today to unveil a dynamic ad-targeting package that allows marketers to deliver pitches across multiple online channels based on people’s behavior.

More often than not, the topics for publication come together at the last minute. Occasionally, the topic might exist beforehand, although that still doesn’t guarantee it being written before the last minute. This week’s topic falls under…