MilkPEP has partnered with Curves International for a spring promotion that extends its year-old "24/24 Milk your diet. Lose weight!" campaign. MilkPEP (the Milk Processor Education program) will give away 24 two-year memberships to Curves fitness ...
NBC's Tsunami Aid concert: This live, two-hour concert showed the entertainment industry at its best: Players channeled their marketing smarts to raise
Tax season got you down? Dunkin' Donuts is coming to the rescue, offering a little respite from the grueling task of last-minute tax filing. This week, Dunkin Donuts is bringing accountants to customers via a new promotion. In select locations in New ...
U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including
Sedentary isn't a word toy manufacturers today find synonymous with most children, no matter what their age. In fact, getting kids off the couch and in
Who says recycling is a chore? Online marketers of all sizes are embracing catalog recycling by putting their books up on the Web site as well as in the
One month it's Easter baskets and kid videos, the next it's backyard barbecue gear and paper plates. is the top-selling product category for some drug
In the post-Vietnam era, America's military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom
Unilever starts washing hair later this month with Suave pop-up salons in New York City, Chicago and Minneapolis. Suave sets up shop to answer the question The Suave "Can You Tell?" Studio salons are open for five days in New York (two days each in ...
A handful of airlines are using their loyalty programs to solicit donations for tsunami relief efforts, while retailers collect—and often match—shopper donations. United Airlines will give 500 frequent-flier miles to each Mileage Plus member who donates ...