Search Results for: loyalty

Here’s an interesting twist: Priceline.com founderJay Walker is this year’s DMDNY Direct Marketer of the Year-despite the fact that he chose not to use

WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.

BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer

Bernard D. Feiwus, the former president and CEO of Nieman Marcus Direct, has joined Dallas-based loyalty marketing consultancy Brierley & Partners as

The big winners in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France, which ended yesterday,

Mary Beth Roberts has been hired by Brierley & Partners, a Dallas-based marketing firm specializing in the design and implementation of customer loyalty

Two bills restricting the collection and use of data acquired from loyalty marketing cards used by groceries and supermarkets are making their way through

Rapp Collins Worldwide, New York, named Malcolm Speed as chairman and chief executive officer. Speed, who had been executive vice president and partner

Despite the huge volume of traffic portal sites offer commerce players, revenue expectations for portal tenancy deals are often overly ambitious and are

MyPoints.com Inc., a provider of Internet direct marketing and loyalty rewards program, and Hilton HHonors, a Hilton Hotel frequent-guest rewards program,