Brown & Cole grocery stores has ceased its rewards card program amid consumer feedback that customers no longer want to carry so many loyalty cards.

American Express Incentive Services has named David Terry as general manager of the new consumer promotions group.

MCDONALD'S USA: is out with new premiums based on the popular...DELTA AIRLINES: has launched a new corporate loyalty program, Skybonus, for...FTD.COM: has signed a multi-year contract with WebLoyalty that...

Moët Hennessy USA has found a new way to set the mood for its Sparkling Circle loyalty club members.

The benefits of owning a small business are many. They include being your own boss, making decisions on your own, and providing for your own financial future.

At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket

M&Ms is sending Red and Yellow to the Oscars again this year. The candy brand is sponsoring a slate of Oscar-themed promotions with Loews Theaters, Blockbuster and Ralphs supermarkets....

Business-to-business Web sites generated a 2.3% conversion rate from search engine generated traffic in the last quarter of 2005, according to research released by the digital marketing services firm WebSideStory Inc., based in San Diego.

Business-to-business Web sites generated a 2.3% conversion rate from search engine generated traffic in the last quarter of 2005, according to research released by the digital marketing services firm WebSideStory Inc., based in San Diego.

What's in a name? Well, a name can mean a lot of headache, if it's a child's name and it accidentally receives an e-mail touting products for grown-ups. Especially if Unspam gets its way. Unspam, an e-mail registry firm, has been lobbying individual states to create child-protection e-mail files, as Direct Newsline editor-at-large Ken Magill…