Search Results for: pop up shop

It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and

Campbell Soup Co. is stepping up its efforts to support the American Heart Association’s (AHA) Go Red for Women campaign with everything from a branded entertainment segment on an ABC soap opera to fund-raising activities.

Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series.

T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game.

Veronico Trujillo was hungry for a handmade tortilla. But he couldn’t find a good one, so he opened a small shop in Los Angeles called La Tortilleria

Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line.

In June we wrote an article inspired by some of the most important people in the direct marketing space, account managers. As I wrote then, I still remember my entry into the online space. I was asked whether I wanted to do media buying or…

CAMPAIGN OF THE YEAR PRODUCT RED CLIENT: Gap, Inc. AGENCY: A Squared Group The promotions agency A Squared Group pulled off an amazing feat last year

Few art directors have had a career like George Lois. He left Doyle Dane Bernbach in 1960 at 28 to start Papert Koenig Lois because he was convinced creatives

Scrap the editorial praising Lon Mandel for bucking the consolidation trend. Replace it with one that lauds him for his aggressive acquisition strategy.