649 results for: pop up shop

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The I that does count

|  by Chief Marketer Staff

When I signed on here at PROMO almost four years ago, I made a round of visits with analysts and agency leaders around the country. Not surprisingly for

Pack Leader

Last fall, The Marketing Arm's founder and CEO Ray Clark took 30 of the shop's key leaders to Los Angeles for a retreat. The goal was to hash out what

Ice.com Seeks Blogging Gold

|  by Chief Marketer Staff

Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don’t count online jewelry retailer Ice.com among…

Trade Off

|  by Chief Marketer Staff

Masterfoods is wielding its checkbook more strategically these days. The candy and food giant has been shifting funds from trade to consumer marketing





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