CM Weekly November 5, 2023 Before Discover launched its massively popular “Especially for Everyone” commercial and brand platform featuring comedic darling Jennifer Coolidge, the company set out to verify precisely what consumers valued about the brand. They had an idea, of course. They knew that the credit card’s cash rewards and no annual fee features…
CM Weekly OCTOBER 1, 2023 The coffee category is a competitive one—but it’s also packed with potential for brand loyalty. According to Peet’s Coffee brand research, 76 percent of consumers can tell the difference between a good and a bad cup of coffee. Plus, many are looking for a brand to defend high-quality coffee, craft…
Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.
We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.
Chief Marketer's PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.
In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
CM Weekly May 14, 2023 As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of…
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
A deep dive into retail media networks and The Home Depot's offering, Retail Media +.