Toy retailer KB Toys touts its fledgling Grandparents' Rewards Club with extended discounts designed to recruit new members.

It may seem oxymoronic to say that differentiation will be an overriding trend for 2007. But what companies will have in common in the coming year is the need to set themselves apart from the competition

Perhaps the rich are different...but in many ways companies targeting the wealthiest consumers aren't that different from those marketing to a mass audience.

If there’s one strategy that should guide your marketing tactics for the next 12 months, it’s microsegmentation. What we used to call the “average” customer no longer exists.

American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.

The last-12-month count is 257,943 for the IR Hotline Small and Micro Cap Stock Investors list. Telephone numbers and e-mail addresses are available.

During the past 14 months, Ask.com has run two heavy TV campaigns. The first was in September 2005, the second March 2006.

Datran Media, a performance-based marketing leader, announced it has customized its adLoyalty email solution for the business-to-business (B2B) community. Now, adLoyalty gives B2B marketers access to a customer...

A little more than a week ago, beginning November 6, 2006, Google unveiled its fourth Quality Score announcement. If you don’t advertise on Google, this might not mean to much to you, but if you do advertise on Google, especially if...

Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business.