Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 18, 2019 Hotels.com Calls for Super Bowl Fans to Make Game Day Babies If it’s up to Hotels.com there will be a baby-making boom following the rush of Super Bowl LIII. More… SPONSORED BY: The 2019 Ex Awards Welcome to the…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 17, 2019 New Campaign Puts Shutterstock’s Assets Into Focus Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library. More… SPONSORED BY: The 2019 Ex Awards Welcome to the…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 15, 2019 2019 Trends: Martech Spending Continues to Rise The upwards trend in martech spending will continue, but many companies still aren’t confident they’re getting the best bang for their buck. More… SPONSORED BY: The 2019 Ex Awards Welcome to the world’s…
PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty.
To satisfy super fans hunger for branded merchandise—think bacon scarves— Arby's-of-the-Month will delight subscribers with a fresh variety of items each month.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 8, 2019 Red Sox CMO on the Team's 2019 Marketing Plays Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans. More… SPONSORED BY: Experiential Marketing Summit…
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 10, 2019 Aflac Highlights What It “Isn’t” to Showcase What It “Is” A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand for consumers and insurance professionals. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life Sciences…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 11, 2019 PepsiCo's Scott Finlow on How Tech is Reshaping Marketing PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty. More… SPONSORED BY: 7 Inspiring Email…
Forbes tells us why it chose five successful brands who serve personalized marketing content that "makes us green with envy."