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Your brand story can’t just convey what you think is important. To resonate, it must be relevant to your customers’ needs and desires. In this Special Report, discover how to use storytelling to make your B2B brand more relevant and engaging.
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Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. %%PLUGIN_WEB VERSION: 1542351-View Web Version%%…
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.
On the court, the NCAA's Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to…
The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.
Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. %%PLUGIN_WEB VERSION: 1542351-View Web Version%%…
Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.
Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.