Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.

Tell your brand story through sequential social storytelling and you'll get better results that the typical campaign.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 18, 2014   Top 5 Marketing Technology Skills in Demand Is your marketing department optimizing all online customer touch points? If not, your team may not have the skills necessary to do the job.  Here are the five top…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 10, 2014   Banana Boat Takes New Marketing Tack for Men’s Sunscreen Banana Boat is out with its first men’s care line and it’s marketing and advertising plan veers sharply from the typical theme of sunscreen marketing featuring sunny…

Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.

Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.