New Strategies in B2B Social Media
Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly.
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Chief Marketer This Week 5-29-15
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Chief Direct Marketer-5-20-15
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A Chat with Kevin Krone, CMO of Southwest
Kevin Krone, CMO of Southwest, shares his thoughts on a number of issues including the state of marketing, the company's rebranding and data.
Chief Direct Marketer-5-13-15
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Special Report: Personalization Tech Trends
Whether its connecting with consumers via digital channels or mobile devices, or gauging their interests via social and reacting to data in real time, personalization is evolving quickly and smart marketers need to keep on top of the trends or risk being left behind.
Chief Marketer Tech Talk 5-12-15
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3 Constants When Marketing to Millennials
Marketing to Millennials is a challenge since they have different likes. Here you will learn, from a Millennials himself, three constants you can count on.
Get Creative With Marketing Tech
Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.
How Would Modern Mad Men Choose a Marketing Measurement Solution?
What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?