Not all the members of the Association for Interactive Media's Council for Responsible E-mail were 100% behind the resolutions that passed on Monday.

Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers' needs, values and expectations, and subsequently providing value

At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,

Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just

Art Technology Group appears to be a terrific e-commerce resource for major players - but you'd never guess from looking at the ad for its Web siteART

MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts

Harris Interactive, New York, a polling and market research firm, has created two ongoing survey research studies with The MTVi Group and Nickelodeon

This file features 87,880 contractors and others involved in the purchase, management, maintenance, repair and servicing of operating equipment.Cost:

Yes, students are starting to shop more online. But of greater interest to marketers is what their Internet exploits reveal about the consumer of the

Brand advertising doesn't have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in