Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.

Six step-by-step instructions to create Instagram ads.

It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.

Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.

B2B marketers must connect with prospects as early as possible. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.

PROMONext: Educational content you won't get anyplace else from top brand marketers from Ford, Johnson & Johnson, Heineken, Arm & Hammer and Snyder's-Lance.

Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly.

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Kevin Krone, CMO of Southwest, shares his thoughts on a number of issues including the state of marketing, the company's rebranding and data.