Stout heart, readers: There is some direct marketing commentary in the second half of today's column. I review a Web site that creates a rich online experience around a fairly mundane offering -- men's haircuts. Before we get to that, an update: I was down in New Orleans this past weekend, attempting to eat my…
Hanesbrands Inc. is rolling out a pop-up shop in Los Angeles to promote its ComfortSoft intimate apparel line
Sometimes, search runs the risk of taking itself much too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.
The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them
Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you're on your way to one of your most successful product launches. That's what
The list compiling game isn't as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.
Fifty-nine percent of respondents to a recent survey from Cambridge, MA-based e-commerce software firm Allurent Inc. report that a frustrating online shopping experience negatively affects their overall opinion of a brand or retailer.
What spurs you to enter a bookstore, or buy a book? Does a shop have to offer a spiffy loyalty program or deep discounts? Book clubs? Extra foam on your latte?
Screw Valentine’s Day. Let’s eat dark chocolate Altoids. Wm. Wrigley Jr. Co. plays the anti-Cupid with storefront sampling of new Altoids Dark Chocolate Dipped Mints.