This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 - 19 at the Navy Pier in Chicago.
J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.
Dunkin Donuts is giving consumers a helping hand when it comes to finding a local store.
Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie
(Multichannel Merchant) Just about every postal rate increase sparks renewed interest in postcards and solo mailers, notes Sarah White, spokesperson for Thirdwave Research,
OgilvyAction has absorbed sister shop Einson Freeman, adding 11 staffers and clients including Unilever, IBM, HBO, Lifetime and T.J. Maxx parent TJX.
Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time.
Cetaphil has discovered that one of the best ways to sell its hand cream is to massage it into someone's skin. To do that, the skin care products brand
The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion?
(Promo) Put a bowl of Hershey Kisses on a counter, add the smell of chocolate and you're on your way to one of your most successful product launches.