Search Results for: pop up shop

Retailer Sears is tapping into music and some Disney Channel magic to promote its back-to-school apparel lines with a contest to bring together the first Sears Air Band—as in, no instruments.

List brokerage and management companies of all sizes are subject to market forces, just as tides rise and fall. In my more than 25 years as a list professional, I have observed numerous instances where former list industry heavyweights such as Greenfield Direct, Listworks, and the Kleid Co. melted down on short notice. Each of them left a trail, much to the chagrin of former clients, list owners, and fellow list professionals.

Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?

According to recent figures released by Myers Publishing, product placement is among the few advertising channels to see growth in the U.S. this year.

Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities

In addition to feeding and pampering dogs, Pedigree has for years been in the business of helping man’s best friend find loving homes

Citi has launched a gift card design contest.

Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade

If President Obama could endorse products, he’d probably be the richest man in the world in a very short time. But since he can’t, others have been perfecting