As I reported in a recent column, MarketingSherpa research into 3,637 real-life marketers' tests showed landing-page copy tests were the big ROI winner.

(Searchline) If youíre a small or midsize e-commerce site trying to compete with large multichannel, multibrand retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization

Here's a marketing challenge for you: Get cell phones, basketball and college into a single promotion. Alltel Wireless has found a way with a sweepstakes

Improved customer service and Web site features would encourage more consumers to shop online, according to survey findings released by the e-commerce software company Allurent Inc.

Shopping search engine TheFind.com announced that its "Color for a Cause" fund-raising promotion raised $10,000 for the Doctors Without Borders medical aid organization.

Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.

American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges

(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.

So much for glacially paced evolution. Promotion marketing took defined strides this past year.

Talk about inspiration: Every one of this year's Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional