CM Weekly March 17, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
Join the Chief Marketer editors and an expert panel on September 15th to learn about influencer marketing in the COVID-19 era.
Following are several strategies employed by brands during lockdown.
Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived--but the rest of the C-suite doesn't necessarily agree.
CM Weekly July 5, 2020 It’s time to get comfortable living under a microscope. It’s not just marketing messages that are under fire in today’s cultural climate. It’s entire organizations. And in this particular moment—and perhaps extending far longer than that—the spotlight is on companies’ diversity and inclusion policies. That reflects your marketing strategy and…
The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.
Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.
A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.
The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.
The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.