Chief Direct Marketer View Web Version October 29, 2014 Engaging Financial Customers Through Digital Digital marketing is a critical component when engaging and retaining customers in the financial services industry. At DMA 2014, MasterCard's Margot Vaughan shared how marketers are working hard to make processes easier for potential customers in the competitive credit card…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 28, 2014 Mobile Viewers Feel Haptic Technology You know about haptic technology for mobile devices even if the name doesn't ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert…
Google+ is more important for SEO than any other website. Here's how to make the most of it.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 24, 2014 Marketing Automation Pitfalls Marketing automation can make marketers' lives easier, but that doesn't mean it is completely foolproof. Check out these marketing automation pitfalls and learn what potential problems to avoid. More… SPONSORED BY: 10 Steps…
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You know about haptic technology for mobile devices even if the name doesn't ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.
Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,
A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.
Chief Direct Marketer View Web Version October 22, 2014 13 Tips for Making the Most of Google+ Think Google + doesn't matter to marketing? Think again. Google+ is more important for SEO than any other website. Here's how to make the most of it. More… SPONSORED BY: Affluent, well educated, inquisitive consumers! For more…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 14, 2014 Chief Promo Marketer 10-21-14 More… SPONSORED BY: 10 Steps to Planning a Successful Webinar October 30, 2014 @ 1:00 p.m. ET Discover best practices, tools, and samples for executing a successful webinar! SPONSORED BY: Mastering…