Search Results for: experiential marketing

Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year’s biggest news the indictment

Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach

Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the

Marketing Werks doesn’t have a gearshift logo just for style. This full-service agency constantly shifts focus from one mobile marketing campaign to the

Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears’ two-year-old housewares chain, and pull out her cell phone. She

I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?

Summer is fast approaching. And with it comes the high season for mobile marketing. An endless caravan of customized cars, expanded vans, and big rigs

Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

Dianne Harper had no doubt her grand-prize winner was going to the Olympics. As Chevrolet’s brand promotional manager, Harper had accompanied five first-place