Search Results for: experiential marketing

The account is going great when, all of a sudden, your client contact asks you to stay back after a routine meeting. He tells you either that it’s completely

The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

Promo gets the first look inside the new Toys ‘R’ Us vision of retail marketing. By Dan Hanover, Managing Editor

Marketers within driving distance of New York City might want to consider a trip to the Big Apple sometime over the next few months. Bring along a pen,

Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up

Getting in on the Acton Sponsors target niche properties and activate, activate, activate. The sponsorship category was one of the fastest-growing segments

CHICAGO – World events and a sagging economy didn’t keep marketers from coming out in force to share ideas, hear about the latest trends, get a peek at

Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer

Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,

Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It’s funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive