Search Results for: experiential marketing
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New Year, New Faces
Choosing people for our annual Marketers of the Year feature is always an arduous task, but we think we’ve identified the individuals and organizations
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Brand Names
It took an awfully long time for Dorothy to meet The Man Behind the Curtain. She and her companions (the Cowardly Lion, especially) were awed by his work
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Crossing the Line
I’m hearing the phrase below the line way too often at my house these days. The local elementary school has adopted the phrase below the line to replace
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Ranks and File
Image, schmimage. It’s experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users’ experience, not
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Agencies
Special Report: Event Marketing
Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult
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Agencies
Sample Size
IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the
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PROMO 100 Catch-up
Time does not stand still in the world of promotion marketing agencies. No sooner does a magazine compose a list of the 100 best agencies than those shops
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DVC LAUNCHES EXPERIENTIAL DIVISION
DVC Worldwide, Morristown, NJ, has launched an independent experiential marketing company under the guidance of John Palumbo, formerly chief strategy
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Agencies
In-store Services: Retail Wrangling
Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led
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