At the turn of the millennium, Slim-Fast was a leading weight-loss brand with a catchy name and heralded by celebrity endorsements. The brand's U.S. sales

Late last year, facebook founder and CEO Mark Zuckerberg declared that Beacon, Facebook's new ad platform, would reinvent the advertising and marketing

An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies

Tower23 Hotel, a happening destination off San Diego's Pacific Beach, has become a favorite nightspot for young professionals. The hotel's coolness factor

It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and

Carol Kruse's world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing

If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS' went nuts. Or rather,

A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had

One of the biggest DM deals of 2007 hit a significant, if not fatal, roadblock when a group led by The Blackstone Group had serious second thoughts about its acquisition of Alliance Data Systems Corp.

Dunkin’ Donuts has launched an online loyalty program that offers perks, including cash back offers and company news.