Search Results for: loyalty

  • Spending Reaches $288.3 Billion in 2003: PROMO Trends Report

    Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

  • Target Practice

    WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances

  • Upward Bound

    They’re beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market

  • Agencies

    Samsung remaps The Matrix

    How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that

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  • BeNow Names Two Executives

    BeNow, a database marketing services provider, has named Paul Weiss vice president and Gregory Pike as director of its strategic services group. Weiss

  • Sony Launches Multi-Million Dollar Marketing Campaign

    In preparation for the launch of an internal hard disk drive for PlayStation 2 and Final Fantasy XI, Sony Computer Entertainment is using a multi-million

  • Live From NEMOA: Point/Counterpoint on Affiliates

    A compensation structure for paying online affiliate marketing partners should be based on whether the customers are new to the file, according to Anne

  • Live From the DMI Co-Op: View from the Top is Cloudy

    Say one thing about the dismal DM outlook: The misery has hit almost all of sectors, according to panelists at Direct Media’s annual Co-Op. The title

  • People Magazine Tries Loyalty Program

    Time, Inc. has begun a loyalty-marketing program to boost People Magazine newsstand sales. People Rewards Plus puts a code on each newsstand copy of the

  • Gillette to Buy Rembrandt Tooth Whitener

    The Gillette Co. has said that it will buy the Rembrandt tooth-whitener line from Den-Mat Corp. The transaction is expected to close in the second quarter.