Almost reminiscent of movie releases where studios carefully plan out their launch dates to maximize their exposure, you can almost imagine the behind the scenes dialogue of this week’s Internet studio blockbuster. Last week...
Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those…
I'm often called on to judge marketing awards. My least favorite are those judged on creative execution alone. Anyone who has ever been surprised by which tested ad creative produced the best results (and who hasn't?) will recognize the idiocy of awards based solely on what's prettiest or most "innovative."
The words “search engine” have become virtually synonymous with Google and maybe even Yahoo! and Microsoft. These Web leviathans have dominated the search engine scene and it is difficult to imagine it any other way. But is there a revolution that will usurp these three kings of their thrones?
When you deal with customer loyalty metrics as we do, shifts in customer values always identify important changes that are coming down the road, usually 12-18 months before they show up on traditional research radar screens. So you can be pretty confident in your prognoses.
Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?
The cost of implementing a loyalty program has come down during the past few years in large part because of automation and online capabilities. RedEnvelope will test one through the first quarter of 2006, then determine the short-term effect on its customers.
Lake Group Media Inc. has been appointed manager of the Dorchester Media Women's Romance Master File. This file consists of subscribers from eight romance magazines.
When Wal-Mart Stores made its first foray into reality TV this summer, it wasn't the result of work by the company's marketing department: It was the
Wal-Mart Stores is sponsoring ABC's summer reality show The Scholar and has earmarked nearly $7 million for local scholarships nationally. The Scholar follows 10 high school seniors as they compete for a full university scholarship at the school of ...