Canned Brands
With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without
With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without
Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the
Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category
It's every marketer's worst nightmare: a promotion gone terribly wrong. Time Warner's Turner Broadcasting System learned some hard lessons about post-Sept.
(Direct) To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely digital goods.
It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza - you know, the one with the “pull-apart outer crust...
To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely
This year’s holy grail and favorite buzzword has been “engagement.” There’s been a good deal of speculation about engagement’s efficacy,
The Oxygen Network is showing off its "bad" side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.
Examine the history of online social networking and the circumstances which led to the development of MySpace and its subsequent acquisition by ...