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May 20, 2015 |
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Inside Ancestry.com's Marketing Infrastructure Group
Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new marketing infrastructure group to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to pull everything together.
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In B2B Social, Vertical May Be the Right Direction
Vertical social networks that target a specific professional niche can be a great way for B2B buyers and sellers to connect and start a conversation.
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Inside Cape Cod Chips, a Chance to Win $5,000
Are you feeling lucky? The “Ridiculously Good Bags of Cash” contest is hiding game pieces worth thousands in Cape Code Potato Chip bags.
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And the 2015 PRO Awards Finalists are …
Join us on June 16 in New York to celebrate the 2015 PRO Awards winners. Also on the agenda: PROMONext, a morning of fast-paced educational sessions with top brand speakers.
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Governing Customer Identity Data & Great Customer Experience
By implementing new digital business solutions, companies can better achieve the optimal balance between customer experience personalization and customer data security/governance.
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Getting the Most From ROI Dashboard Tech
There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.
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Special Report: Personalization Tech Trends
Whether its connecting with consumers via digital channels or mobile devices, or gauging their interests via social and reacting to data in real time, personalization is evolving quickly and smart marketers need to keep on top of the trends. Learn more in this special report.
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Chief Marketer Listline
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Air & Space Smithsonian Magazine and Lehman's.
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| Job Opportunities |
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Product Marketing Manager, Pharmaceutical Supply Chain
United Technologies Corporation, Beverly, MA
Marketing Manager
ESF Summer Camps, Bryn Mawr, PA
Marketing Manager - Cereal
Bayer, Research Traingle Park, NC
Digital Marketing Manager
Davler Media Group, New York, NY
Senior Marketing Manager
G3 Genuine Guide Gear, Burnaby, BC, Canada
Marketing Manager
Wyoming Machinery Company, Casper, WY
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Data Management Platforms Demystified
Learn how data management platforms can help you achieve audience targeting precision and scale across all marketing programs. This paper delivers an in-depth overview and provides information for marketers and agencies hoping to implement a DMP to improve program outcomes.
Social & The DMP: Understanding Data-Driven Social Media Marketing
This white paper serves to provide marketers with background knowledge, practical (tactical) use cases and sample performance of other cutting edge marketers as they explore ways to integrate data into their social marketing mix.
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| The Chief Marketer Network Source Directory |
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