Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line.

In June we wrote an article inspired by some of the most important people in the direct marketing space, account managers. As I wrote then, I still remember my entry into the online space. I was asked whether I wanted to do media buying or...

Few art directors have had a career like George Lois. Beginning in the late 1950s, his ground-breaking creative work at various New York advertising agencies broke all the rules while establishing brands and getting results for clients. In a chat with Larry Jaffee, the creative legend commented on past and present campaigns. His conclusion? ‘If…

CAMPAIGN OF THE YEAR PRODUCT RED CLIENT: Gap, Inc. AGENCY: A Squared Group The promotions agency A Squared Group pulled off an amazing feat last year

Few art directors have had a career like George Lois. He left Doyle Dane Bernbach in 1960 at 28 to start Papert Koenig Lois because he was convinced creatives

Scrap the editorial praising Lon Mandel for bucking the consolidation trend. Replace it with one that lauds him for his aggressive acquisition strategy.

Toys R Us is opening a temporary location in New York City targeting holiday shoppers

No, you're not losing it. That supermarket shelf really was talking to you. And the flashing lights? They, too, were part of an in-store promotion. Yes,

RCA The Small Wonders of America RCA has launched a video contest with online travel guide RoadsideAmerica.com in search of the country's top attractions.

This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 - 19 at the Navy Pier in Chicago.