Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. Examine strategies to engage with consumers in meaningful ways even as they grow less comfortable sharing information about who they are and what they like.
How to succeed with a privacy-first focus
How to succeed with a privacy-first focus
In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity—rather than a limitation—for brand marketers. In this conversation with Alex Cash, Director of Strategy for OneTrust Consent and Preference Management, you will discover insights on building trust between brands and consumers through transparency.
CM Weekly September 11, 2022 Calling all promo experts: The window to enter the world’s largest and most prestigious program recognizing excellence in promotional marketing—the Chief Marketer PRO Awards—is closing fast. It’s time to gain some well-deserved recognition, friends, so we ask: Why not turn the challenges of the past few years into hardware for…
How Tide is getting creative with marketing tactics within a category many consider to be unsexy.
CM Weekly August 25, 2022 In a normal year (ah, to dream of such things!), the Cannes Lions International Festival of Creativity, which attracts thousands of attendees to the Côte d’Azur each June, might draw criticism for being too much boondoggle and not enough substance. But in 2022, after a three-year hiatus, the air of…
CM Weekly August 23, 2022 Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the resurgence of in-person events, it appears that these adaptations will become permanent fixtures within the event marketing discipline. Case in point: 63 percent…
CM Weekly August 21, 2022 Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the resurgence of in-person events, it appears that these adaptations will become permanent fixtures within the event marketing discipline. Case in point: 63 percent…
How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.