The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.

Real-World Examples to Inspire Your Transformation

How to Transform Customer Relationships and Drive Growth in the Privacy-First Era

How the CPG brand is allocating media investment to support innovation.

CM Weekly October 16, 2022 Last week we brought you metaverse marketing strategies from iHeartMedia and State Farm executives, who dished on co-creating a new activation on Roblox, leveraging synergies between the two brands, the future of music in the metaverse, and more. This week, we’re sharing part two of our conversation with these trailblazers,…

Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.

CM Weekly October 9, 2022 Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We're in a category that not many folks wake up thinking about every day,” said Alyson Griffin, Vice President of Marketing…

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.