We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
CM Weekly May 9, 2022 What does it take to reign supreme as a modern CMO in today’s multifaceted business world? What should marketers aspiring to reach the C-Suite focus on in terms of career advancement and developing specific skills? We posed these questions to three CMOs, and their advice centered around a trio of…
CM Weekly May 8, 2022 What does it take to reign supreme as a modern CMO in today’s multifaceted business world? What should marketers aspiring to reach the C-Suite focus on in terms of career advancement and developing specific skills? We posed these questions to three CMOs, and their advice centered around a trio of…
CM Weekly MAY 2, 2022 If a tree falls in the woods and no one is around to hear it, does it make it sound? The age-old question, typically considered a philosophical thought experiment, can be applied to marketing as well—specifically the experiential industry—as a way to gauge the impact of your campaigns. Because if…
CM Weekly MAY 1, 2022 If a tree falls in the woods and no one is around to hear it, does it make it sound? The age-old question, typically considered a philosophical thought experiment, can be applied to marketing as well—specifically the experiential industry—as a way to gauge the impact of your campaigns. Because if…
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.
Not that long ago, the greatest challenge of data-driven marketing was acquiring data. Today, managing and using marketing data, not collecting it, is the primary challenge. According to Deloitte Digital, companies collect customer data from 25 sources on average and use an average of 16 technology applications to maximize that information. Yet a study by…
CM Weekly April 25, 2022 The collective health of the globe’s population has been thrust into the spotlight over the past two years. But the result of our increased focus on battling one particular virus—albeit justified—has been the postponement of preventative and routine healthcare. According to a study from the Journal of the American Medical…
CM Weekly April 24, 2022 The collective health of the globe’s population has been thrust into the spotlight over the past two years. But the result of our increased focus on battling one particular virus—albeit justified—has been the postponement of preventative and routine healthcare. According to a study from the Journal of the American Medical…
CM Weekly April 17, 2022 Consider this sobering statistic: Nearly one million women ages 25-54 have left the workforce since February 2020, according to numbers from the U.S. Department of Labor. It’s one of several reasons why our annual Market Like a Mother feature, which recognizes marketing moms excelling in the workplace and at home,…