As women move onto the Internet in big numbers - by 2003, 49% will use the Internet compared with 21% in 1998 - marketers are finding that their Web behavior

U.K. travelers like -- and want to receive more- direct communications, but a whopping 81% don't currently participate in loyalty building schemes.These

Direct marketing firm MeritDirect, Stamford, CT, has signed an agreement with Libey Inc. for Libey to create and produce a series of CEO and senior management

Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding

It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital

Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

Not all the members of the Association for Interactive Media's Council for Responsible E-mail were 100% behind the resolutions that passed on Monday.

Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers' needs, values and expectations, and subsequently providing value

At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,

Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just