viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true

Last-minute hearings on proposals that could seriously affect e-commerce in Europe have been described as a piece of street theater. And unless backstage

Two months ago, Delta Air Lines took its $100 million advertising account away from the agency that had sold it a campaign built around the slogan "On

NetworkWorld E-Mail Names IDG Communications List Services has been appointed as manager of this 65,000-name list. The file is build from the subscribers

Procter & Gamble will pay ad agencies based on product sales. Here's how promo shops will get their payoff.Did you feel the earth shift on Sept. 15? That's

Futurist Aldous Huxley once commented, "Words form the thread on which we string our experiences." How right he was! Ultimately, all relationships are

Given the industry-wide turnover in brand management within packaged goods companies, it's hard to keep even a small one-to-one program in place over

Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store's database had grown

Ervin Marketing Creative Communications, Inc., St. Louis, has joined forces with local minority shop Marketing Works to pitch business to companies owned

It's time for consumer marketers to wake up to the 50-plus market, the growth segment of the new millennium. Some facts and some tips.In the marketing