The topics changed from session to session, but the theme at this year's Supermarket College conference was consistent: Loyalty marketing should be implemented

IT APPEARS the "Who Wants to Be a Millionaire" fad is influencing business decisions. Two young Florida dot-com-ists are trying to expand their young

The phone remains one of the most effective ways to close sales and convert leads to new customers - even for Internet marketers.Telephone response accounts

Let's define "promotion sensitivity" as the comparison of a particular consumer group's claimed participation in a premium offer or contest/sweepstakes

It took Dodgeville, WI-based apparel retailer Lands' End seven years to build its corporate sales division to a $140 million operation, but only three

DraftWorldwide, Chicago, has acquired the Sloan Group, a New York-based agency, specializing in youth, entertainment and technology industries.The Sloan

These 20,000 subscribers to Lightwave magazine have given permission to receive third-party transmissions. Lightwave covers the fiber-optics communications

Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for

Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic

When it comes to customer relationship management, marketers in the United Kingdom talk a good game, but putting their knowledge into play has proven