Musical Youth: Sears re-targets teens with pop singer Christina Aguilera.
Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for
Sears Roebuck and Co., Hoffman Estates, IL, continues its cool-kid marketing makeover this summer, this time enlisting pop singer Christina Aguilera for
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
When it comes to customer relationship management, marketers in the United Kingdom talk a good game, but putting their knowledge into play has proven
It's a Herschell Gordon Lewis fest, with one book by Lewis and the other about him. Besides inspiring a cult following as DIRECT's very own Curmudgeon-at-Large,
The image of cyberspace as the final frontier was reaffirmed yesterday at a panel discussion on electronic prospecting. Among companies that would provide
Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that's anchored by little star power, a title
Kellogg plays up promotion to pull out of a sales crunch. Can the Grinch and Pokemon bring snap, crackle, and pop back to the cereal aisle?It was the
Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry's composition. And the Internet
Tell me if this doesn't sound like a description of your company. You market a variety of products and services to a large customer database using all
There's no reason why this ad can't say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand