Art Technology Group appears to be a terrific e-commerce resource for major players - but you'd never guess from looking at the ad for its Web siteART

MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts

Harris Interactive, New York, a polling and market research firm, has created two ongoing survey research studies with The MTVi Group and Nickelodeon

Yes, students are starting to shop more online. But of greater interest to marketers is what their Internet exploits reveal about the consumer of the

Brand advertising doesn't have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in

..is another man's "pop-culture archive." In Alex Shear's world, branded products offer both a link to marketing's past and a bridge to its future.You

Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the

financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants

A Southern California company is using direct marketing to bring the emerging practices of online buying, selling and even auctioning to the healthcare

Ever since I entered the advertising business (several months after writing that speech for Abe Lincoln), I've fought to keep abreast of terminology.In