NIKE SHOOTS FOR A NEW GREEN BY OPENING ITS CLOSET TO CORPORATE FOURSOMES.It's every apparel marketer's dream to see his logo on the shirtsleeves and chests

Marketers are slowly - but not always surely - beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking

Insurance marketers turn to the Web to explain - and sell - their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?

It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.

Stuck-Up Marketers A RECENT MORNING'S mail brought a rather chilling surprise: a pre-pinned voodoo doll."Horrors!" we thought. "Did our last database

National Geographic National Geographic's 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and

Twenty-one percent of online shoppers keep products they have purchased online, rather than incur return shipping fees, a new survey reveals.The study,

IDG Communications List Services manages the CleanRooms E-Mail Subscriber List. New to the market, it includes more than 14,000 subscribers to a publication

Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic

DraftWorldwide, Chicago, found a little more style for its KBA Marketing unit this summer by acquiring The Sloan Group, a seven-year-old shop specializing