Past poll results from Chief Marketer

MTV and Pepsi have teamed up to promote both the cable channel’s fashion-centric reality micro-series and the fashion phase of Pepsi’s global restyling campaign.

The whole notion there will be one Web platform that meets the needs of everyone is the most ludicrous thing Erik Hauser has ever heard. So how does he see the future of the Internet, and Web 3.0? Click here to find out.

There's a reason nine out of 10 kids know who Ronald McDonald is, and why they'd even eat carrots (yuck!) from a McDonald's wrapper. But is McBrainwashing a bad thing for future generations, or something more marketers need to do with their brands?

This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 - 19 at the Navy Pier in Chicago.

What must the advertising world have thought when television burst on the scene? Imagine being among the first to create ads with sound and motion – not just re-purposed print layouts. You can almost hear the objections.

Challenging the traditional world of brand marketing in virtually every consumer product category, private-label brands have shown that they have what it takes too. No one needs to talk about the original private-label brands with their plain wrappers, modest communications, and super-low pricing. What you need to talk about is how they are now taking…

One can argue about the precise date media ecology finally arrived in its full-blown complexity – usually without an appointment – in the reception areas of major corporations like P&G and General Motors and Coca Cola and at advertising agencies like Omnicom, Interpublic, and JWT. Or you can debate upon which convoluted continuum the old…

eComXpo, the Virtual Tradeshow for eCommerce Marketers Posts Largest Numbers Yet at Spring 2007 Show Fall 2007 eComXpo Announced for October 9-11

(Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals.