Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.

Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.

Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.

Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins

Equipment World The 89,817 subscribers to this publication include contractors and others involved in the purchase, management, maintenance, repair and

VANITY, THY NAME IS YOUTH When Johnson & Johnson's Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was

While the bulk of this report deals with reaching direct marketing customers more effectively, I thought I'd take a look at the so-called non-responders.

The Direct Marketing Educational Foundation (DMEF) will honor Stephen R. Polk, chairman, president and CEO of R.L. Polk & Co.; and Experian for their

ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you'll be hard-pressed to attend any agency

A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the