Wild Pitches
THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren't in the building. They were on the other end of a computer,
THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren't in the building. They were on the other end of a computer,
There's always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn't matching last year's overall annual
Alloy hopes to charge up teens' holiday shopping with promotions that include Delia's stores. Alloy fielded calls from soft drink, health and beauty care
Don't think you're free from privacy worries just because you sell to businesses. Contrary to popular belief, B-to-B firms are subject to most privacy
American kids, teenagers and young adults, aged 8 to 21 years, have annual incomes totaling $211 billion, according to findings from Harris Interactive
While the landscape for consumer privacy protections has been well established, firms that target business have been slower to embrace the need for customer
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins