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Chief Marketer This Week December 11, 2015
Tips to Use Education as a Marketing Tool
Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen. More…
 
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The Influence of Incentives
In this report see how Millennials are changing the face of employee incentive and loyalty programs
Coke on the Power of Crowdsourcing
Coca-Cola's Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how it changed the brands marketing strategy. More…
 
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Out of the Fog, Into the Cloud
What does marketing in the cloud really mean to marketers on a day-to-day basis. Read this special report to find out.
25 Brands that Hit the Mark with Disruptive Marketing
Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed. Here's the 25 most disruptive brands.  More…


Neiman Marcus Christmas Book Items on Public Display
In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall. More…
 
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The Power of Influencers
In this report, see how brands can harness word-of-mouth and peer recommendations to connect with consumers
Online or In Stores? Where will Holiday Shoppers Go?
The numbers are already in for the Thanksgiving weekend shopping, including Black Friday and Cyber Monday. Internet sales went though the roof and the question now becomes, for the rest of the shopping season will consumers be online or in stores?… More…


P&G’s Move to Omnicom Shadows Bigger Upheaval
This article takes an in-depth look at why P&G, the largest global advertiser, moved its media buying and planning business to Omnicom from Publicis Groupe. More…

 
 
Job Opportunities

Marketing Manager (1180_0004588058)
Dynamic International, Pewaukee, WI

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ExOfficio, Seattle, WA

Global Marketing Director
GSK (GlaxoSmithKline), Parsippany, NJ

Global Marketing Manager
GSK (GlaxoSmithKline), Parsippany, NJ

Regional Marketing Director
CWS, Houston, Texas

Advancement & Marketing Director - Center for Latino Progress
CPRF, Hartford
 
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