Search Results for: influencers

Marketers want to the right thing when it comes to metrics. But their desire far outpaces their ability, judging by a new CMO Council survey.

WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage

Women catalog shoppers want comfort and value

Much to the chagrin of AOL, Google broke its silence on Goodmail’s CertifiedEmail system last week and said that it would not be implementing any services that would compel senders to pay in order to ensure their e-mails’…

I remember my mother buying Amway soap during my childhood. I didn’t quite understand how the organization functioned then, and I still don’t today. Amway, now re-branded as Quixtar falls in the multi-level marketing category…

Ross-Simons Launches Via Via, a new catalog from fine jewelry, home and gift merchant Ross-Simons, offers shoppers a unique, casual collection of jewelry, accessories and home decor items. A note on the inside cover of the Premiere Edition asserts, …

Long before companies started to leverage blogging as a next generation CRM solution and/or a means for thought leadership, individuals were using blogging to meet their own needs and sometimes no needs at all. Not many…

Sometimes I am 99% certain that my makeovers will produce a better return on investment than the original ads. But not always. Occasionally what I have blocked out is merely a creative hypothesis that deserves to be tested.

It all started when I picked up my friends Adam and Robert on our way to the local Safeway. Adam and Robert were disagreeing about what to buy for the lasagna. Not the ingredients. The brands.

No company relishes negative feedback from its customers. But in this age of growing demands and increased channels for communication, everyone’s getting it. In fact, our data show that neutral to discontented customers make up the largest segment of most every company’s customer base.